ACHIEVEMENT OF SMALL SUSTAINABLE PERFORMANCE STRATEGIES, BASED ON GREEN MANAGEMENT
Vini Wiratno Putri, Ketut Sudarma, Fajar Fachrudin
Universitas Negeri Semarang
Abstract
The purpose of this study is to identify the factors of sustainable performance achievement by involving green management factors in MSMEs in Semarang City in order to improve sustainable performance through competitive advantage. The population in this study are small or medium business owners (general managers) in the city of Semarang. This writing method uses qualitative and quantitative analysis. In the analysis, the researchers conducted observations through questionnaires and interviews with SMEs on resource factors, social factors, understanding business insight, green management, managerial and competitive advantage. While the analysis tool used in this study is structural equation modeling (SEM) with the application of the WarpPLS program.
Keywords: sustainable performance, competitive advantage, green management
Topic: Management