Lake Toba Tourism Promotion Through Video Advertising Media
Deni Albar (a*), Boy Zulkarnaen Hutajulu (a)
a) Department of Visual Communication Design, Universitas Komputer Indonesia
Jl. Dipatiukur No.102-118 Bandung
*deni.albar[at]email.unikom.ac.id
Abstract
Traveling is something that is important for the community to enjoy leisure time and unwind from their daily routines. One of the tourism potentials in Indonesia is Lake Toba which has a beautiful charm. Lake Toba is the largest tourism lake in Indonesia. Toba Samosir Regency is one of seven districts that surround Lake Toba and is located on the outskirts of Lake Toba. In terms of promotion, the potential of Lake Toba in particular the Toba Samosir Regency has not been maximally promoted for tourists from outside the island of Sumatera. This causes tourists from outside the island of Sumatera not to know the potential of Lake Toba tourism. People from outside the island of Sumatera also consider heading to Lake Toba tourism far enough to reduce the interest of tourists to visit. The message material that needs to be conveyed in this design is introducing Lake Toba tours in Toba Samosir Regency by visualizing the atmosphere of tourist attractions and culture around Lake Toba. The results of this study are expected to be able to influence the public to be interested and visit Lake Toba tourist attractions and enjoy the panoramic beauty and culture that is on Lake Toba. It needs a media that shows a glimpse of the beauty of Lake Toba and is able to persuade potential tourists to come. The conclusion of this participatory research shows that the comments of prospective tourists on the video on social media appear to show enthusiasm in visiting the Lake Toba tourist area.
Keywords: Promotions, Videos, Ads, Lake, Toba
Topic: Visual Communication Design and Interior Design