MEASURING CUSTOMER SATISFACTION OF THE USER OF --SETEL APPLICATION--
Nazrul Hakimi Jalani, Mohd Dhafin Itqan Mohd Rodi, Ahmad Shadiq Sodiqin Ahmad Shabir, Sharina Osman
Universiti Kuala Lumpur Business School,
143, Jalan Raja Muda Abdul Aziz, Kampung Baru,
50300 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur
Abstract
Setel is an e-wallet that allows the customers to pay for the petrol transactions at participating Petronas stations. However, Setel doesn-t function just as a method of payment, it-s an application that allows the customers to select the petrol, the amount of fuel customers need, and pay for it, all from inside their car. Available on both Android and Iphone Operating System (IOS), Setel-s main benefit lies in the convenience and safety it adds to the petrol-pumping process. Therefore, the customers don-t need to get off their car to use the card machine at the pump or walk over to the counter to make the payment. The methodology used by researcher are the quantitative survey method by distributing the questionnaires to the user of Setel application using google form. About 102 respondents were participated in this study. Close-ended questions with 5-point Likert type scale were used throughout the study. Correlation and regression analysis were performed to analyze the data using IBM SPSS statistical version 23.0. This study used descriptive analysis for respondent-s profile, and correlation analysis to determine the significance level of relationship between independent and dependent variables. As well a linear regression analysis to identify which factor that has the most influence on customer satisfaction using Setel Application at Petronas. The result shows that convenience, data security and reward system are positively related to the customer satisfaction level with convenience seems to be the most influential factors.
Keywords: Customer Satisfaction, Petronas, Setel Application, Convenient, Data Security, and Reward System.
Topic: Technology and management on tourism