UTILIZATION OF FOREIGN LANGUAGE IN SOCIAL MEDIA TO SUPPORT ENTREPRENEUR SUCCESS
E.S Soegoto (a*) , I F Rahadian (b*)
a. Departement Manajemen, Universitas Komputer Indonesia, Indonesia
b. Department Sastra Inggris, Universitas komouter Indonesia, indonesia
Abstract
This study aims to determine the importance of social media utilization to support success of an entrepreneur and to figure out another supporting success factor of an entrepreneur to improve the business performance. The method used in this research was the statistic descriptive method, to present a complete overview of the situation related to some variable situations examined. The results of this study have shown that it is very crucial for an entrepreneur to use social media for their business in order for them to maximize their business performance. The reason is because nowadays, people socialize and interact with others in modern way which they use social media as one of the tools. People who use social media to do business is called entrepreneur. In this case, many of entrepreneurs get more benefits of getting tremendous traction numbers and increase their customer volume in social media and this is not only in the region areas but also across countries. Now, that it has reached the world customer based, they need supporting tool to fill in the gap and that is the proficiency in using foreign languages
Keywords: Enterpreneurship
Topic: Entrepreneurship & Technopreneurs