Interactive Media On Halal Carts In The City Of Baubau Southeast Sulawesi
Husain Insawan(a*), Wahyudin Maguni(b), Nurdin(c), Irma Irayanti(d), La Hadisi(e), Jumarddin La Fua(f), Syahrul(g)
a) IAIN Kendari
*husain.insawan[at]gmail.com
b) IAIN Kendari
c) IAIN Kendari
d) IAIN Kendari
e) IAIN Kendari
f) IAIN Kendari
g) IAIN Kendari
Abstract
The purpose of this study is to investigate and analyze the implementation of interactive media on Halal Carts in the City of Baubau, Southeast Sulawesi; constraints on the use of Interactive Media on Halal Carts in the City of Baubau, Southeast Sulawesi; as well as the solutions offered and desired by the Halal Cart businessman in utilizing interactive media in the City of Baubau, Southeast Sulawesi. In conducting research, researchers use descriptive-qualitative methods. Data collection was carried out through participation observer, in depth interview and taking notes in the field. While the data analysis technique utilizes the Miles and Hubermas paradigm, namely data display, data reduction, and data conclusions. Based on the results of the study, it was found that interactive media (interactive media) is one of the promotional mixes that are used by big business people or entrepreneurs to market their products. Halal carts are one of the business models developed by micro-small business people who sell halal culinary variety (sterile substances and objects) that are sold and thayyibah (meeting health and hygiene standards). The main instrument of interactive media is the internet. Interactive media are used as tools for Halal Carts to promote the types, prices, loci, and culinary advantages for sale. Interactive media use gadgets to market culinary varieties sold at Halal Carts in the City of Baubau, Southeast Sulawesi. As for the obstacles to the use of Interactive Media on Halal Carts in the City of Baubau, certain spots that are not covered by the internet are still found. Negligence and inaction in accepting customer orders due to existing devices are used to communicate with other people or play social media with other parties (Facebook, WhatsApp, Instagram, or Twitter). Furthermore, the solutions offered and desired by the Halal Cart businessman in overcoming the use of Interactive Media in the City of Baubau, namely hoping to the government or media entrepreneurs to increase the tower to manage the internet network, so that communication via the internet can take place properly, quickly, and smoothly in the City of Baubau. Internally, culinary entrepreneurs try to strengthen their commitment to pay more attention to customer messages in providing fast and smooth service, so as not to cause excessive complaints.
Keywords: Interactive Media; Halal Carts
Topic: Computers, Internet, Multimedia in Engineering Education