Business Concept in Textile Craft and Fashion on Head-To-Toe Product Inspired by Iabadiou Piko-s Painting
Rima Febriani, Yoshara Eltyar Syahida, Widia Nur Utami
School of Creative Industries, Textile Craft and Fashion, Telkom University, Bandung, Indonesia
Abstract
Fashion trends at this time are constantly evolving and changing rapidly. In a matter of months, new fashion trends can emerge triggered by the spirit of designers to be productive in developing their designs. In the creative industry, in addition to fashion, the sub-sector that has great potential in its development is the craft subsector. From both develop, seen that there is a great potential of combining fashion and crafts that can become new business opportunities. In this study, researchers will cultivate the potential to develop business opportunities in fashion products that use surface textile design techniques and use mix materials on head-to-toe fashion products. These expected to have more selling points than other ready-to-wear fashion products. One effort to add value to the novelty of this research is to take abstract paintings by the artist. One example is Iabadiou Pikos as a visual reference to support exploration with techniques, materials and output to be used. With this development, the authors found opportunities from the potential that existed to become a business start-up, namely the design of brands inspired by artworks that have a definite target market from existing niche markets.
Keywords: Fashion head to toe, surface textile design, mix material, business concept
Topic: Business