marketing strategy and business competition in online media
Andri Sahata Sitanggang (a*), Andi Melinia Putri (b)
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Akuntansi, Universitas Komputer Indonesia
andimelinia[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this study is to find out more precisely the marketing strategy that is most suitable for the companys situation to be able to grow and develop in competition in online media. To support research, this scientific work uses a survey method by directly involving the community as respondents. The results show that in this modern era, increasing the efforts and strategic use of social media can facilitate and expand the impact of product marketing. This is due to the large number of online media users and also counterbalancing business competition that makes us more able to see opportunities and make products as attractive as possible followed by the right strategies so that businesses can develop well. Online media can be done in various ways which of course can only be done if we as entrepreneurs can operate and keep abreast of technology, behind this great opportunity, of course there are various challenges. Therefore, an entrepreneur needs to learn further strategies in implementing promotions through online media and can compete in the online business world
Keywords: Marketting strategy, business competition
Topic: Entrepreneurship & Technopreneurs