IMPLEMENTATION OF PRODUCTION STRATEGY IN CREATIVE ECONOMY IN FACING ASEAN ECONOMIC COMMUNITIES IN NORTH MERUYA WEST JAKARTA
Ahmad Hidayat Sutawijaya; Lenny Christina Nawangsari

Mercu Buana University

Abstract

The application of the Asian Economic Community will cause changes in business patterns in ASEAN countries, including Indonesia. The existence of public understanding related to small business strategies, especially Production Strategies to improve business competitiveness is very much needed. Community service activities carried out in the North Meruya District of West Jakarta were attended by 20 participants, the activity took place with an explanation relating to the Socialization & Training of Implementation of Production Strategies in the Creative Economy to the community. Material is related to resources, product quality, product prices, production processes and the use of appropriate technology

Keywords: Production Strategy, Creative Economy, Asian Economic Community

Topic: Entrepreneurship and Innovation

Link: https://ifory.id/abstract-plain/FCR97L8fbYpQ

Web Format | Corresponding Author (Ahmad Hidayat Sutawijaya)