Challenges in the Digital Economy Era of Muslim MSMEs Organic Products in Malang City
Sri Muljaningsih

Brawijaya University

Abstract

Muslim MSMEs that produce food made from organic crops in Malang City engage both creativity and innovations. At present, product innovation is unfortunately insufficient, due to facing obstacles in developing their products. This paper depicts a result on the implementation of the triple helix creative economic model on MSMEs based on Islam spiritual value and principle. This study utilizes mixed methods by engaging wisdom Prophetic Leadership and Management Wisdom (ProLM) training. The training was intended for strengthening the spirituality of Islamic MSMEs in organic products, involving several principle of: Shidiq, Amanah, Fathonah and Tabligh. Meanwhile, the analysis tool employs the Hotteling T Test. The results demonstrate the difference between those participating in the training and those not participating in the training. Thus, ProLM can strengthen the spiritual value for Muslim MSMEs of Organic Products in Malang City. These MSMEs are persistent in product innovation, despite experience obstacles in developing products due to limited network. Therefore, the idea of developing network is vital to carry out marketing innovations to meet the challenge in digital economy era.

Keywords: Muslim MSMEs, Organic Products, ProLM, Digital Economy.

Topic: International Conference on Islamic Studies in the Digital Era

Link: https://ifory.id/abstract-plain/FRUTrG9fdQnk

Web Format | Corresponding Author (SRI MULJANINGSIH MULJANINGSIH)