Marketing Analysis of Online Business on the Internet
T. Melita (a*), Ris (b)
a) Departemen Ilmu Komunikasi, Universitas Komputer indonesia
tessamelita[at]mahasiswa.unikom.ac.id
b) Departemen Manajemen, Universitas Komputer Indonesia
Abstract
The purpose of this study was to find out about the influence of online business (E-Commerce) on the internet which has a relationship between marketing mix, namely modern and traditional marketing systems. The type and method of this research can use qualitative research methods. The results of this study note that the influence of the development of these technologies causes the world of trade is required to offer a new concept through the internet, that is E-Marketing. Therefore, with the internet in order to make it easier for people to buy goods through onlineshop, which is currently widely used by the Indonesian people even to the world. So the internet provides a big role in business management aspects, e-commerce is one of the effective ways to increase sales and turnover but e-commerce is not the best way.
Keywords: Marketing, Online Business
Topic: Informatic and Information System