Influence Factors of Digital Technology in Retail Industry
Nugraha (a*), Otong Rukmana (a), Kamal Imran Mohd Sharif (b), Ahmad Arief Nurrahman (a),Muhammad Rafi Ramadhan (a)
a) Department of Industrial Engineering Faculty of
Engineering, Bandung Islamic University, Bandung,
Indonesia.
* Nugraha692016[at]gmail.com
b) School of Technology Management & Logistics
(STML), Universiti Utara Malaysia, Kedah Darul
Aman, Malaysia
Abstract
The development of information technology from year to year has experienced many developments, especially in digital technology . The existence of this development influence in the retail industry, which produces several new services in the use of social media.. This research was conducted at freight forwarding company to determine the influence of digital technology to the retail industry in freight forwarding sector by distributing questionnaires and analysis, to determine the influence of technology to the retail industry in freight forwarding sector calculated through the SEM-PLS method.The purpose of this research is to investigate the usage digital technology in retail industry and the factors that influence the digital technology in retail industry. The results of the research obtained the biggest contribution comes from technology statements where 34% of respondents strongly agree and 35% of respondents agree that technology is influential on the services performed, The retail industry is a measuring tool for analyzing business developments in the digital age that is influenced by service, price, promotion, people, process, and technology. The conclusion of based on the results of research obtained the research that Technology is influential on the retail industry.
Keywords: Digital Technology, Retail Industry
Topic: Industrial Engineering