Green product advantage. Why mediating effect on green SMEs Performance ?
Nuryakin, Susanto, Tri Maryati
Universitas Muhammadiyah Yogyakarta
Abstract
This research aims is to analyze the effect of green product innovation and green product advantage on green SMEs Batik performance in Yogyakarta Regency. This study was collect from 200 manager or owner of SMEs Batik in Yogyakarta regency, Indonesia. This study distributed from the batik SMEs industry of manager or owner Bantul Yogyakarta, Indonesia. This research use purposive sampling methods to the collecting data process. The result of this study show that green product innovation has a significant positive effect on green product advantage and green SMEs performance. Furthermore, the green product advantage has a mediating effect on green product innovation and green SMEs performance.
Keywords: green product innovation, green product advantage, green SMEs performance
Topic: Strategic Management & Ecosystem Business