REVITALIZATION OF LOCAL CULTURAL VALUES THROUGH DESIGNING PACKAGING AND MAKING CHARCOAL SOAP - GIRI MEKAR
Runik Maghfiroh, Aris Rahmansyah, Teddy Ageng
Telkom University
Abstract
Globalization has led to socio-cultural changes in society. However, globalization does not necessarily bring the existence of local cultural values. This article analyzes the process of revitalizing local cultural values through designing packaging and making charcoal soap of Giri Mekar. This research method uses rural appraisal participants to the community of RW 8 (Hamlet) Giri Mekar, especially to PKK (educate women on various aspects of family welfare, Karang Taruna (a Youth organization), and Males community. The results of this study indicate that the values of local culture can be revitalized through the potential of the region with a touch of design. Regional branding is one form of strategy for how the value of local culture can develop.
Keywords: Packaging Design, Soap Design, Revitalizing local cultural values
Topic: Design, Innovation, And Brand Management