The Effect of Online-based Sales on Hotel Accomodation
I D Sumitra1, Sonni Utama2*
1Departemen Magister Sistem Informasi, Universitas Komputer Indonesia, Indonesia
2Departemen Ilmu Sosial Ilmu Politik, Universitas Komputer Indonesia
Abstract
This study intends to find out the effect of online-based sales on hotel accommodation services in the panorama of lembang, especially in west Java. The method used in this study is qualitative. The results of the research obtained were whether it was effective or not for the lodging services that were scrutinized so that lodging service providers could further develop their products through advertisements advertised in the mass media to attract consumers. The results of this study also assume that product sales are very helpful and makes it easy for customers to order without coming and spending their time, and for service providers it is also not difficult to find prospective customers in the field, they just make advertisements on social media. The conclusion of this study proved that online-based sales at the hotel panorama of lembang through traveloka and pegi-pegi applications are very helpful for their services to attract consumers. Keywords: : online-based, sales, panorama hotel.
Keywords: Online; Sales; Installation Service;
Topic: Entrepreneurship & Technopreneurs