Satisfaction and Revisit Intention of Tourists in Bandung
M. Meki Munawar (a*). Ratih Hurriyati (b). M. Adib Sultan (b). Senny Handayani Suarsa (c)
a). Student of Management Doctoral Program, Universitas Pendidikan Indonesia
*meki.munawar[at]gmail.com
b). Management Doctoral Program, Universitas Pendidikan Indonesia
c). Business Management, Politeknik Pos Indonesia
Abstract
The main objective of this study is to determine the tourists- intention to revisit Bandung and subsequently examine the various predictors including food image, destination image, towards their visit satisfaction. The focus of this research is tourism in the Bandung city, with a sample of 200 tourists who have the intention revisiting Bandung. The sample technique used Convenient Sampling. Data collection is done through the questionnaire method and statistical analysis method used in this research is using Structural Equation Modeling (SEM) to analyze and elaborate all observed variables. The results of this research showed that the food image and destination image have a significant positive influence on tourist satisfaction and revisit intention. The destination image also showed a positive significant effect on tourist satisfaction but showed have not significant effect on revisit intention. Tourist satisfaction has a positive significant influence on revisit intention.
Keywords: food image, destination image, tourist satisfaction and revisit intention
Topic: Marketing Management