HALAL LIFESTYLE OF CONSUMERS MUSLIM FASHION IN JAKARTA TOWARDS THEIR PURCHASE INTENTION
Andrian Haro (a*), Akmaluddin Suangkupon (b)
a) Faculty of Economics, State University of Jakarta (UNJ), Jakarta, Indonesia
*andrianharo[at]feunj.ac.id
b) Bank of Indonesia (BI), Jakarta, Indonesia
Abstract
This study aims to examine and determine consumer behavior in creating halal value chain creation through religiosity, lifestyle and attitude toward their purchase intention on Muslim fashion products. By using the purposive sampling method, the research sample is both of Muslim men and women with total sample 200 respondent who domiciled in Jakarta which having bought and using Muslim fashion products. Multiple liniear regression was used to analyze the data and to test the research hypotheses through SPSS. The result indicate that attitude and lifestyle have an influence toward purchase intention on Muslim fashion products. Surprisingly, there is no influence between religiousity toward their purchase intention.
Keywords: Religiousity; Attitude; Lifestyle; Purchase Intention
Topic: Marketing Management