INCITEST 2019 Conference

Language Error In Marketing On Social Media
Retno Purwani Sari (a*), Septivania Eightinauli (b)

a) Departemen Bahasa dan Sastra, Universitas Komputer Indonesia, Indonesia
b) Departemen Bahasa dan Sastra, Universitas Komputer Indonesia, Indonesia


Abstract

This research entitled Language error in marketing on social media aims to identify the writing of a language error that does not have the correct writing and grammar error on several social media . The research method used is descriptive qualitative. The results of this study indicate that the several data have writing error in English language and not based on the right writing in accordance with the dictionary or English term. Thus, the several data is invalid. This research concludes thatthe several data have language error in theirmarketing. It can trigger ambiguity of the readers for understand the meaning.

Keywords: Language Error; Sosial Media; Business

Topic: Sciences

Link: https://ifory.id/abstract-plain/JhKFBENHu6CD

Web Format | Corresponding Author (Dadan Suparlan)