MARKETING STRATEGY POSTGRADUATE TANGERANG MUHAMMADIYAH UNIVERSITY TO IMPROVE HUMAN RESOURCES IN TANGERANG CITY
Priyo Susilo, Cahyani Kurniastuti, Dudung Hadiwijaya
MAGISTER MANAGEMENT
UNIVERSITY of MUHAMMADIYAH TANGERANG
Jl. Perintis Kemerdekaan I/33 Cikokol Kota Tangerang
Abstract
As an educational institution and realizing the importance of UMTs role in developing Tangerang City, made UMT to always improve the quality of its education by providing postgraduate programs that had a vision of making the Postgraduate Program Excellence in the development of Science, Technology and Arts (IPTEKS) at the National Level in 2035. So that UMT continues to exist in its role of improving human resources in the city of Tangerang, a strategy is needed in managing all educational, research and community service programs, including strategies in marketing development. Based on the EFAS matrix analysis, the IFAS Matrix IE compiling stage 2 obtained several alternative strategies to be chosen, namely Market Penetration Strategy and Market Development Strategy. The strategy priority was then selected by tabulating strategic priorities, then selected with a Total Attractiveness Score of 7.07 is Market Penetration Strategy. Key Words: Marketing Strategy, SWOTS, QSPM
Keywords: Marketing Strategy, SWOTS, QSPM
Topic: Marketing