Are you sure that Islamic finance is accepted by Indonesian? A social media analysis sentiment
Muhammad Abdul Rohman, Dendy Herdianto, Rosnita
Faculty of Economics and Business Universitas Indonesia
Abstract
Based on the 2016 national financial literacy and inclusive survey by OJK, public financial literacy increased significantly from 2013 estimated to be 21.84%, to 29.66% in 2016. However, sharia growth experienced a slowdown, even based on OJK data showing assets of Islamic banks decreased from 20.33 percent in 2016 to 18.98 percent in 2017 (Syauqi, Irfan, 2018). This fact warns us that the development of Islamic finance in Indonesia is still not in accordance with the expectations and desires of the Indonesian people. This study aims to illustrate how Indonesian societys literacy and sentiment regarding sharia finance uses twitter social media. The reason for using Twitter social media, Twitter data is part of big data, in this disruptive era, the use of social media is mostly done by Indonesian people to criticize, complain, and share personal experiences on social media. Therefore, we can capture the sentiments of Twitter users towards Islamic financial products in Indonesia, so that we can develop products that are suitable for Indonesian people. This research uses the mix method, which is qualitative data from social media and combined with quantitative analysis such as frequency analysis, sentiment, and social media network analysis.
Keywords: Islamic Financial Literacy, Sentiment, Big Data
Topic: International Conference of Islamic Economic and Financial Inclusion