ICT Readiness in Indonesian Barbershops
Galih Abdul Fatah Maulani, Nizar Alam Hamdani, Sukma Nugraha, Teten Mohamad Sapril Mubarok

Universitas Garut

Abstract

In the era of industrial revolution 4.0, business entities are required to adapt to development of information and communication technology (ICT) in order for them to sustain their business continuity. However, ICT use in MSMEs is rather limited. Using a qualitative approach, the present study was conducted to examine the readiness of Indonesian barbershops for the application of ICT in their business processes. The research informants were barbershop owners with different education backgrounds. Data analysis was performed by means of NVIVO. The results showed that customer access to information was the most contributing factor to the ICT readiness in Indonesian barbershops. This needs to be anticipated quickly and positively by business owners in order to maintain the sustainability of their business.

Keywords: ICT Readiness; SMEs; Barbershop; Entrepreunership

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract-plain/JwjBZmnNVPYb

Web Format | Corresponding Author (Galih Abdul Fatah Maulani)