The Essence of Tourism Experience in Ciletuh - Palabuhanratu Geopark in Creating Domestic Tourist Satisfaction
Riski Taufik Hidayah, Heny Hendrayati
Universitas Pendidikan Indonesia
Abstract
Ciletuh - Palabuhan Ratu Geopark is a leading tourist destination owned by West Java Province at this time. This is because it has a wealth of natural panoramas that have received international recognition from UNESCO. In fact, it has not been able to significantly increase the level of visits in Sukabumi district. The triggers questions regarding the seriousness of destination management that is said to have this strong potential. This study aims to determine how much influence the experience of tourism on tourist satisfaction after visited to Ciletuh - Palabuhanratu Geopark. The research method used in this research is descriptive and verification method. The population is local tourists who have visited Ciletuh - Pelabuhanratu Geopark tourist attraction with a total sample of 100 respondents. The data analysis method used in this study was using Path Analysis. Based on the results of the study that the response of domestic tourists regarding the experience of tourism and tourist satisfaction can be said to be good and the experience of tourism influences the satisfaction of local tourists.
Keywords: Tourism Experience, Satisfaction, Domestic Travelers, Ciletuh - Palabuhanratu Geopark
Topic: Marketing Management