Communication Pattern of Womens Participation through Facebook Walls in the Presidential Election of the Republic of Indonesia in 2019
Linda Andriani*, Dr. Agustina Zubair, M.Si.,** and Dr. Henni Gusfa, M.Si.***
Universitas Mercu Buana Kampus A Kampus Menara Bhakti Jalan Meruya Selatan, Kembangan, Jakarta Barat. 11650
Abstract
Presidential Election in Indonesia is the practice of Indonesian democracy that become interesting to be discussed among the public. Especially for women. The development of New Media with social media has become channel for women to convey their messages as a collaboration of womens interests and womens language in political context. The research objective is to obtain a pattern of women in participatory communication through the use of Facebook in the Presidential Election of the Republic of Indonesia in 2019. This research used Participatory Communication theory in the concept of Democracy. This is a descriptive qualitative research with constructivism paradigm and the method of Netnography, which is an ethnographic approach virtually or through the internet. In this study the data was collected through interviews and observing womens message content on Facebook walls; women who uploading their messages regarding presidential candidates on Facebook in the form of direct uploads, re-uploading of other peoples posts (repost), or comments in both verbal and nonverbal forms. While the subjects in this study are academic women, women of legislative candidates, and nonacademics women who were not legislative candidates from September 2018 to January 2019. The results of the research are; first, volunteer women from both academics and nonacademics (housewives) who become practical political actors with marketer patterns; and second, for candidates in the legislature who are women, they are political actors who make Facebook as a channel for them to campaign themselves and introduce their brand to the community with the aim of increasing peoples choice for them.
Keywords: Communication Patterns, Participatory Communication, Netnography, Campaign, Facebook, Democracy, Presidential Election
Topic: What are the topics?