Model of Individual Trust for Technology 4.0 in Food and Beverage SMEs
Nofias Fajri (a), DR. Eng. Titis Wijayanto, ST, M.Des (b), Dr. Mirwan UshadaSTP, M.App.Life.Sc (c)
(a) Magister of System Engineering, Faculty of Engineering, Gadjah Mada University
(b) Industrial Engineering, Faculty Of Engineering, Gadjah Mada University
(c)Department of Agro-Industrial Technology, Faculty of Agricultural Technology, Gadjah Mada University
Abstract
Food and beverages (Small Medium Enterprises) SMEs are complex industry. Many factors involve cooperation between operator, technolgy and method. Human and technology collaboration has opened new realm industry in real-world settings. in such applications, human and technology interaction plays a critical role on the overall system peformance. Digital technology is one of many technology adoptions in 4.0 era. Trust in technology is main factor that makes succesfully technology adoption. This study aims to explore individual trust factors affecting the use and adoption of digital technology in food and beverage SMEs. The constructs identified in this study are related to theories of propensity trust, technology trust and information technology trust. The study attempted to develop a model and validated it in SME digital technology adoption. The model used SEM that was undertaken using a sampel of 200 participants. the model showed the validity and the reability of the constructs which are positively correlated with individual trust for digital technology adoption in SMEs. General linier model analysis proporsed a model or trust factors that had significant releationships with adoption of digital technology in SMEs.
Keywords: Individual Trust, Propensity Trust, Technology Trust, Information Technology Trust, Human Factor
Topic: Other Agricultural and biosystems topic