ANALYSIS ON CONSUMER ADOPTION OF DIGITAL WALLET TECHNOLOGY IN INDONESIA USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2)
Muhtarom Widodo (a); Prof. Dr. Drs. Muhammad Isa Irawan, MT. (b); Dr. Rita Ambarwati Sukmono, S.E., M.MT. (c)
a) Information Technology Management Department, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia
b) Mathematics Department, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia
c) Management Department, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Abstract
In recent years, digital wallets took the spotlight as an alternative payment solution in Indonesia. But based on data from the World Bank, only 3% of the Indonesian population aged over 15 years old use digital wallet service in 2017. Therefore, to create a cashless society, efforts are needed to increase the use of digital wallets in the community. This study will identify the factors that influence the adoption of digital wallet technology in Indonesia using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with the addition of perceived risk and trust factor. Partial Least Square Structural Equation Modeling (PLS-SEM) method is used to test the research hypothesis. The expected results of this research can show us the factors that influencing consumer adoption of digital wallets service in Indonesia. So, the digital wallet service providers can use this outcome of this study as a reference for make strategic decisions to improve digital wallet service in the future.
Keywords: Digital Wallet, E-wallet, Partial Least Square, SEM, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)
Topic: International Symposium of Engineering, Technology, and Health Sciences