VILLAGE ENVIRONMENTAL SUSTAINABILITY IN THE DESIGN OF DEVELOPMENT OF COMMUNITY TOURISM DESTINATIONS (CASE OF KARANG JAE BEACH AT PUNJULHARJO VILLAGE)
Sri Yuwanti (a) Mamik Indaryani (b)
a)Post Graduate School of Indonesian Tourism Economics (STIEPARI), Semarang
b)Muria Kudus University
Abstract
Tourism is developed with the aim of elevating the beauty or excellence of the regions uniqueness and improving welfare, as well as the standard of living of the people. These objectives will be tested by the real developments of the conditions of natural potential, local culture, or even the possible natural and social disasters. Most tourism object management activities are carried out only to the maximum extent of seeking, maintaining and maximizing economic benefits. The latest developments have demanded tourism planners to pay more attention on environmental preservation for its sustainability, which has been neglected most tourism businesses in the field. This study studies the link between the potential and function of a region and environmental sustainability needs in such coastal villages. Descriptive qualitative approach is used to explain the concept of regional design contextually. Analysis is made to understand the meaning and function of a natural asset for the sustainability of the life of the community and the surrounding area. The reserach is done at Karangjae Beach in Punjulharjo Village, Rembang Regency, Central Java, a potential tourist attraction and a successful developing coastal village, which is managed by the village tourism conscious group. However, regulation on the extent to which coastal boundaries for economic activities have not been understood by the community groups that mainly push the economic function of the coastal. In addition, the increasing number of tourist visits and people who do their business in the area, has changed the appearance of the coastal and shared the decline in regional quality in general. The problem arises is not easy to overcome, because it involves the perception on the right tourism management, community needs, and the policies of the district government. Any decision that will be taken later, requires an understanding of all parties regarding regulations related to coastal management, regional development priorities, and the sustainability of community-based tourism businesses in the countryside as well as for the preservation of their natural environment.
Keywords: destination development , popular tourism, preservation of coastal village environment
Topic: Peri Urban Development