Communication Strategy For User Online Buying Application To Consumers
M. Rohmatulloh (a) Trustorini Handayani (b)
a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
b) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
Abstract
The writing of this thesis aimed to explain about communication pattern online trading apps which one of the user is Shopee user app. The background of the study about this thesis based on the fact that not all of trade acts happen on the market, but also can happen and be done on some online trading apps like Shopee, BukaLapak, Lazada, and so on. This is possible because of the fast technology development that eases human into communicate with each other. This research is a comparative descriptive study so that the data obtained will be based on a comparison of communication patterns between users of the application to buy and sell online. Data retrieval will be based on the results in terms of how many consumers are satisfied with the services of producers who sell using the Shopee application. Communication strategy that they take is by using interesting and good grammar that will attract consumer into buying their products. The research results obtained are communication patterns that must be done by users of the application to buy and sell online to get the maximum profit.
Keywords: E-Commerce
Topic: Informatic and Information System