The Development of Marketing Channels through Social Media and E-Commerce and Instagram Promotion Standard Operating Procedures at SMEs X
Elfadhanadya Kusuma Prasetyo

Master of Management, Universitas Indonesia
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10430

Abstract

The development of business strategies, especially in terms of marketing must continue to be done in order to increase business growth so as not to stagnate. Every business must be able to adapt to the business environment, especially in current digital era, without exception Micro, Small and Medium Enterprises (MSMEs) has to continue to develop business in the digital world. This thesis aims to develop marketing channels for MSMEs that have begun to move into the digital world, which is namely MSME Selempang Grosir. Decision making and also business coaching-s research data obtained through interviews, observations, focus group discussions, and mini surveys to customers and non-customers of Selempang Grosir. Through the method of data collection, it was concluded that Selempang Grosir need to develop marketing channels through social media and e-commerce with the establishment of Standard Operating Procedure (SOP) promotion on social media.

Keywords: Business Coaching, Digital Marketing, Digital Marketing Channel, E-Commerce Marketing, SOP Promotion

Topic: Entrepreneurship

Link: https://ifory.id/abstract-plain/MhcWuJF6f2yQ

Web Format | Corresponding Author (Elfadhanadya Kusuma Prasetyo)