The effect of Electronic Wom on Social Media Networking, case from Bandung Destination Tourism
Arie I Gunawan, Moh. Farid Najib, Lina Setiawati
Bandung State Polytechnic
Abstract
Social Media Networking is a platform that has recently become the main Media in information retrieval, its digital use is easy access for anyone, anywhere. Tourism is one of the industries that many use this media to increase tourists visit. Bandung is one of the favorite tourist destinations of many social media users who post information, comment, review and ask fellow Netizen, thus will appear a destination image of Bandung that Impacting visits. The data were collected from 195 respondents from seven different destination tourism objects. The hypotheses were examined using Partial Least Square 3.0. This research discloses revisit intention to object tourism absolutely can affect by Eletronic word of mouth on social media, Destination image and perception about quality of tourism. The research findings show that the construct of E-Wom on social media, and perception can have a better influence. Construction of tourist perception gives the biggest impact compared to other constructs. This research provides input and a better understanding for researchers and practitioners of the tourism industry in developing tourism revisiting.
Keywords: electronic word of mouth, social media, Tourist Perception, Revisit Intention.
Topic: Computer and Communication Engineering