Influence of Islamic Service Behavior on Patient Loyalty (Case Study of Uninsured Patients in Midwifery Services at Sayang Hospital)
Mohammad Wahyu Ferdian; Muhardi; Dadang Kusnadi
Universitas Islam Bandung
Abstract
Patient loyalty is a patient attitude that reflects a loyalty to the service to take advantage of repeated health services in meeting the needs of medical services. This study aims to determine the effect of Islamic service behavior on the loyalty of uninsured patients in obstetrics and gynecology department at Sayang General Hospital Cianjur. This research is a descriptive and verification research. The study population was uninsured obstetrics and gynecology patients at Sayang General Hospital Cianjur, with a total sample of 289 people studied using accidental sampling techniques. The data collection technique used was a questionnaire. The analytical method used is descriptive analysis with data tabulation and verification analysis with regression analysis to test the hypothesis. The results of the t test showed significance <0.001. The conclusion was found that the behavior of Islamic services had a significant influence on the loyalty of general patients in the Sayang General Hospital Cianjur.
Keywords: Islamic Service Behavior, Patient loyalty, Sayang Hospital, Uninsured patients,
Topic: Management