LECTURER CREDIBILITY THROUGH COMMUNICATION COMPETENCE IN THE PERSPECTIVE OF NATIVE EXACT SCIENCE STUDENT IN BUILDING PERSONAL BRANDING
RAMA AJI NOVRIANTO ; INDRA NOVIANTO ADIBAYU PAMUNGKAS

TELKOM UNIVERSITY

Abstract

Disruptive era born new generation that called digital native. They are the generation that easily adapt with technology include their education life. There is a gap from the expectation between digital native students and the lecturers with some of them come from digital immigrant and previous generation. This Condition born a perspective from the student to their lecturers the born about personal branding from the students. This research purposes to know about the lecturer personal branding as a lectuer credibility through communication competence among the exact students. This research took place at Telkom University Bandung and uses interview, Focus Group Discussion and observation among the exact students and it uses qualitative research. The research shows that the technology has changed the human life system and the way how human work including in education field. The needs of new methods of communication competence in delivery the material and it is connected to the lecturer as the credible communicator.The digital native student with left brain dominance as the exact students have their own expectation about their lecturer and at the ends they create their own perspective about what they think about their lecturers at the end as the personal branding.

Keywords: lecturer credibility, communication competence , personal branding , digital native student, Exact students

Topic: International Symposium on Social Sciences, Humanities, Education, and Religious Studies

Link: https://ifory.id/abstract-plain/Nrm6jRuv7xAE

Web Format | Corresponding Author (Indra Novianto Adibayu Pamungkas)