Strategic Planning Based On Lean Startup Methodology In Fintech Startup Using MCDM-AHP and QSPM Approach
Ian Gibranata (a*), Moses L. Singgih (a)
a) Technology of Management, Sepuluh Nopember Institute of Technology, Jl. Cokroaminoto No.12A, DR. Soetomo, Kec. Tegalsari, Kota SBY, Jawa Timur 60264
Abstract
In this era of globalization there are plenty startups are developing, especially in the fintech sector. In Indonesia, there are 227 fintech companies consisting of fintech lending and equity crowdfunding. In order to compete, these companies must implement the right strategy in developing innovative products. The development that is not precise will threaten the continuity of startup business. The concept of lean startup has been developed by startups and large companies to develop products. The consistent application of lean startup methodology must be implemented to overcome market uncertainty and potential failures, so companies contrive to develop strategies based on SWOT analysis. The purpose of this study is to identify the variables that suitable for the necessities and conditions of the company, determine the variables (critical success factor), and plan the exact strategy to be applied by fintech startups. The study begins with the classification and pre-analysis of internal and external variables on one of the fintech startups. Then the questionnaire was distributed to the company management and the experts used the Delphi method to identify the related variables. To determine the priority value of each variable, a pairwise comparison matrix was made using the MCDM-AHP method. Afterwards, a strategy that is suitable for companies with QSPM will be determined. The aim of this research is to make the companies can develop strategies precisely based on internal and external conditions
Keywords: Fintech, Lean Startup, Strategic Management, MCDM-AHP, QSPM
Topic: Strategic Management