The Influence of Social Media Marketing
Intan Dwiyanti (a*), Tati Harihayati (b)
a) Departemen Ilmu Sosial dan Politik, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
Abstract
This study aims to find out how far the influence of influencers in attracting consumers of social media users to buy a product marketed by influencers. With the use of social media in various circles, gave birth to influencers who had a strong influence on social media. With this phenomenon, business people are now utilizing the influencer services in marketing their products to attract social media users to attract as many consumers as possible. The method used in this research is descriptive method, to present an overview of the influence of influencers on buying interest of social media users. From the results of this study indicate that the use of these influencer services, can be used as a form of product marketing, namely marketing influencers, which can help in attracting buying interest among social media users.
Keywords: Social Media, Influencers, Marketing
Topic: Entrepreneurship & Technopreneurs