Color Perception: a Smoking Cessation Experiment
Kurniawan, Ivan
Universitas Komputer Indonesia
Abstract
This study aims to propose smoking cessation methods through experiments on color perception in cigarettes. Using qualitative methods by measuring the desire to smoke using 5 Likert scale levels. After giving different stimulants in the form of 8 cigarette colors, respondents will fill in the desires based on levels ranging from those who are very unwilling to those who really want to smoke, then interviews and descriptive analysis will be conducted. The highest tendency to desire smoking is in white cigarettes, followed by black cigarettes. The tendency to be very unwilling to smoke appears in purple and orange cigarettes. Further research needs to be done considering this study only involved one group of adolescents in the age range of 18 to 24 years old. Through interviews, it appears that the desire to smoke that arises when seeing the color white in cigarettes is caused by a general condition, feels normal with the color of cigarettes on the market. But purple visuals on cigarettes make smokers feel weird, and feel they are sucking on something that is toxic, or not tasty. This condition certainly also illustrates how color perception can be used as a proposal to help cigarette addicts begin efforts to stop smoking, or at least reduce the desire to smoke.
Keywords: Smoking, cessation, color, perception
Topic: Visual Communication Design and Interior Design