REDESIGN PACKAGING OF BATIK FABRIC PRODUCTS USING KANSEI ENGINEERING METHOD (Case Study: Rumah Batik Komar)
Dewi Shofi Mulyati, R Diki Silvana, Aviasti, Hirawati Oemar
Universitas Islam Bandung
Abstract
Packaging is a place that can function to protect products that are inside, Other functions of a packaging can be in the form of promotions as consumer appeal, therefore, the shape, color, material, and design of a package must be well thought out and designed. One of the companies that wants to improve packaging design for the products they use is the Rumah Batik Komar company. Rumah Batik Komar is a company engaged in the production and tourism of batik in the area of Bandung City, West Java. Now Rumah Batik Komar wants to minimize the expenses for the packaging of products used, therefore, new packaging designs will be made at a lower cost but still provide good quality on the packaging. The purpose of this study is to minimize packaging costs by designing new packaging based on the respondents wishes while maintaining the quality of the packaging that will be redesigned. The method used is kansei engineering, which is a method that defines consumer desires based on the image or image of consumers through kansei words into product design. Then the Conjoint Analysis is used to get the value of the relationship between the element design and kansei word. The results of this study note that the packaging that consumers want is a package that is black, rectangular and made of paper. From the calculation results there are 12 kansei words that represent the image of the respondents wishes including paper, attractive color, bandage, reusable, recyclable, space-saving, Instagrammable, attractive, luxurious, easy to carry, logo and hard textured.
Keywords: Kansei Engineering, Rumah Batik Komar, Packaging Design
Topic: Industrial Engineering