The Priority Scale of Corporate Culture of Pt. Krakatau Daya Listrik
Dr. Daenulhay
Muhammadiyah University of Tangerang
Abstract
In the age of hyper-competition, internal strengthening such as strengthening corporate culture or improving service quality (servqual) must be carried out continuously, otherwise, you may go out from the business. Anticipating those situation, Pt.. krakatau daya listrik which is providing energy supply, services, and distributors of gas, carried out a cultural transformation, which was originally professional, harmony and integrity into execution, newness, efficient, reliable, grateful, and integrity (energi). The board of directors is developing an cultural socialization program, and for this, it is necessary to rank the cultural dimension of energi, then the cultural socialization program is carried out continuously in accordance with the budget, human resources, and company facilities. using the analytic hierarchy process from Thomas L. Saaty, which is start with the decomposition process, comparative judgement, and logic consistency, produces a priority ranking of corporate culture consecutively are integrity, reliability, execution, grateful, efficient, and newness.
Keywords: Keywords: Hyper-Competition, Corporate Corporation, Service Quality, Combine Cycle, AHP, Decomposition, Comparative Judgement, Logic Consistency.
Topic: Strategic Management