The Effort of KPID West Java in Supporting Environment Sustainability through Tote Bag
Lucy Pujasari Supratman (a*), Nofha Rina (a), Freddy Yusanto (a), Rah Utami Nugrahani (a)
a) Faculty of Communication and Business, Communication Department, Telkom University. Jalan Telekomunikasi 1, Bandung 40201, Indonesia
Abstract
Plastic has become worldwide issues due to the discarded debris and several environmental problems. Anti-plastic campaigns have been carried out in various countries. Such campaign has also been promoted in several cities in Indonesia. Among Indonesia cities, Bandung has been implementing the Regional Regulation (PERDA) Number 17/2012 on the appeal of reducing the use of plastic bags. The mayor issued this regulation based on the policy of plastic bags lessen consumption. KPID West Java (Indonesian Broadcasting Commission) is the broadcasting regulator institution and an independent state institution where the headquarters is located in Bandung city. However, KPID West Java has shown its creative way to support the Regional Regulation in reducing the use of plastic bags. This research used qualitative method with case study approach. The data collection has been conducted through the interview with the commissioner and field observation. The result of this research is the sustainable effort of making friendly Tote Bag in supporting anti plastic campaign. KPID West Java has given a good concern on the attempt of anti-plastic bag campaign.
Keywords: Environment, Sustainability Effort, KPID West Java, Tote Bag
Topic: Social Kultural