Customer Satisfaction on E-Hailing Services Among Students in Klang Valley
Daniel Salleh Mohd Ali, Nur Nashrah Selamat, Nur Athirah Muhammad Anis, Wan Shahzatul Aqilah Shahizad, Sharina Osman
Universiti Kuala Lumpurd
Abstract
Ride-hailing services refers to transportation booking using smartphone apps in collaboration with transportation network companies. E-hailing services is getting more popular throughout Klang Valley. The main purpose of this study is to measure the customer satisfaction on e-hailing services among students. The independent variables of this research are pricing, ease of use, safety, and comfort; and dependent variable is customer satisfaction. The methodology used by researcher are quantitative, questionnaire tool via google forms, 116 respondents were participated in this study, and using a simple random sampling method. Also, linear regression used to identify which factor is the most influential on customer satisfaction. Based on the analysis, the researcher found that pricing, ease of use, safety and comfort, have significant association with customer satisfaction. Among all the variables, comfort is the most influential factor on customer satisfaction of e-hailing services in Klang Valley. This results will benefits to e-hailing service providers as well as they can improve in which factor has the least influence on customer satisfaction. For future researcher, they can study different variables to study the customer satisfaction of e-hailing services in Klang Valley.
Keywords: E-Hailing, Customer Satisfaction, Ease of Use, Pricing, Comfort, Safety, Malaysia
Topic: Technology and management on tourism