THE INFLUENCE OF PUBLIC FIGURE IN THE DEVELOPMENT OF BUSINESS
R Hendrayana1*, Melly Maulin 2
1Departemen Manajemen, UniversitasKomputer Indonesia, Indonesia
2Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
Abstract
In the writing of this scientific work, the researchers aim to explain the role of young people for the development of business in Indonesia in the last few years is very significant. This qualitative approach to use their research with the method of Phenomenology. Data collection techniques in the form of interviews, observations of non participation, and internet searching. The results of this research in the form of data that tells us that young people are our usual perspective of one eye, can now play a role in the development of business in Indonesia because of his hobby, namely social media play an indirect role in the the original publication of different brands of Indonesia. The conclusions of this study can provide a positive stigma for prospective business people who want to start his business in order not to fear the competition of different brands.
Keywords: E-commerce
Topic: Entrepreneurship & Technopreneurs