Evaluation and Efficient Measurement I-Canang Digital Startup in Bali with Questionnaire User Experience and Lean Startup Machine Validation Board
AAA Putri Ardyanti (*), IP Pande Satria Wibawa, IG Juliana Eka Putra

STMIK Primakara
Jalan Tukad Badung No 135 Denpasar Bali
putri.ardyanti[at]primakara.ac.id

Abstract

The rapid increase from the industrial revolution 4.0, affected changes in business patterns in Indonesia, including Bali. This research aims about how to create digital business with Lean Startup Machines and Questionnaire User Experience method (UEQ). This business originated from the fact that women workers in Bali had difficulty to buy traditional ceremonial equipment. We had to research almost one year from the customer and market before built the application. First at all, we must concept design of website. Lean startup model is designed to minimize the risk of returns from products made for market needs. One of tools in this method for customer validation is the validation board. From the research obtained from the core assumptions to survey directly prospective customers for the minimum success criteria that are required. This research had 70% of success required which up to 3 times for the pivot. While the results of the Questionnaire User Experience method (UEQ) the opinion of the community about the system that had made get the overall average impression of Attractiveness (1.71), Persicuity (1.35), Efficiensy (2.66), Dependability (0.92), Stimulation (1.28) dan Novelty (0.69).

Keywords: Startup, Bali, I-Canang, UEQ, Lean Startup Machine

Topic: Information Engineering

Link: https://ifory.id/abstract-plain/RXh2MzVUrdqp

Web Format | Corresponding Author (Anak Agung Ayu Putri Ardyanti)