Creation an Online Store Website and Utilizing Social Media as a Promotional Media
I Prangestu (a) , Desayu Eka Surya (b)
a) Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia
*ikbal.prangestu[at]email.unikom.ac.id
b) Departemen Ilmu Komunikasi, Universitas Komputer indonesia, Indonesia
Abstract
The utilization of the internet in this moment very necessary especially to help businesses in a company, because with the internet business can be facilitated in the process of buying and selling, promoting and publicizing their business. And inevitably the company has yet to integrate the internet or technology in the business process should also begin to switch from conventional business processes to the internet business, because todays consumer wants to be spoiled with the ease and speed in the process of purchasing, the consumer only a pick, click, and then do the payment process then ordered products will come into place. And in this case the author would like to build a website that can eventually reduce the constraints of the business of the company. Summer Breeze is a home-based business industry engaged in the frozen food or fast-food restaurant and would like to apply to internet and technology business processes, in order to compete with other competitors are already using the internet as a medium their business. With the creation of this web site, the author hopes to help the sales process at the company and make it easier for consumers in the purchase and marketing of the product scope became widespread. And by using social media as a media promotion is expected to lift up the name of Summer Breeze and invites the attention of consumers so interested to check out the latest exodus product and are interested in purchasing the product.
Keywords: Business ,Social Media, SMEs
Topic: Entrepreneurship & Technopreneurs