Travel Attractions and Social Media as Marketing Strategy
L Warlina (a*), M W Julian (b)
a) Departemen Perencanaan Wilayah dan Kota, Universitas Komputer Indonesia, Indonesia
b) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
*wildanjulp14[at]gmail.com
Abstract
The purpose of this study is to see how social media and tourism potential can build economic progress from an area. The method used in this study is collecting data in the form of interviews and internet searches. The results of this study can be developed into travel agents, as well as facilities for social media services in this field. Especially if you use social media, because you dont have to pay for promotions, tourists can provide information and tourists can easily choose what they want. besides that tourism promotion on social media increasingly influences tourists to visit an area and tourism actors in the city, are better able to popularize tourism objects and tourism products offered. So thats where online media can provide information, although online media such as the web can be more free to provide information, so it is very important for service providers.
Keywords: Tourist Attraction; Marketing; Social Media
Topic: Entrepreneurship & Technopreneurs