Analysis Service Excellent, Quality Product for the Performance Business Company in Garuda Maintenance Facility (Studi at PT GMF AeroAsia)
(1)Lili Nursaidah; (2)Indah Kusumawati; (3)Ida Aryani; (4)Ifah Masrifah
Universitas Muhammadiyah Tangerang
Abstract
This study aims to explain the influence of innovation and product quality to the business performance of PT. GMF AeroAsia. Either partially or simultaneously (together). In this study, the population and the sample is a consumer of PT. GMF AeroAsia totaling 50 responden. Using quantitative research and sampling techniques were used, namely, incidental sampling. The results of this study indicate that partially the innovation and product quality variables have a significant positive effect on business performance. Indicated by the value of t count > t table (10,149 > 2,010) for the innovation variable and (12,224 > 2,010) for the product quality variable with a significance of 0,000. Simultaneously innovation and product quality have a significant positive effect as well, indicated by f count > f table (94,502 > 3,20) with a significance of 0,000. The R Squared result is 0,801, explaining that innovation and product quality have an influence on business performance of 80,1%. While the remaining 19,9% is influenced by other factors notinclude researched. Based on the results of the study obtained a regression model Y = -0,904 + 0,357X1 + 0,664X2.
Keywords: Innovation, Product Quality, Business Performance.
Topic: Knowledge management and organizational learning