Sustainable Supply Chain Management Strategy in The Luxury Fashion Business
Marsha Karina, Winona Almira
Airlangga University
Faculty Of Economics and Business
MASTERS STUDY PROGRAM MANAGEMENT
Jl. Airlangga 4 – 6 Surabaya – 60289
Telp.: (031) 5011956, 5011957 (ext. 204)
Abstract
The growth of the fashion industry expanded rapidly in the last 20 years due to population growth, the development of purchasing power in some countries and the development of fashion in Western countries (Khurana et. al, 2017). At the same time, corporate realize customers are increasingly sensitive to the value of products and services. Especially the high-end customers targeted by the exclusive products (Oxborrow et.al , 2014). Issues such as hiring workers under age, the use of harmful chemicals, environmental damage gained great attention for the consumer as well as the NGO (Non-Government Organization). Company can handle this issues by implementing sustainability strategies into their supply chain. Currently, discussions about how the company was able to formulate a sustainability strategy gives a new view both in terms of social, environmental and economic. The formulation of the strategy with the approach of sustainability in supply chain management involves the implementation of both in terms of environmental, social, and economic (Khurana et. al, 2017). Unfortunately the application of this strategy is quite difficult. The fashion industry is an industry with a relatively short life cycle, complex, and had the supply chain makes a fragile strategy sustainability difficult to implement. This journal will be discussed strategies that can be applied by the fashion company at various levels. The strategy includes an sustain strategy at the stage of the development of new products, the provision of raw materials, manufacturing, logistics, retail, and after sales.
Keywords: Supply chain management, sustainability, fashion, strategies
Topic: Social and Economic Issues