The Information Search Behaviour of Bandung Tourists
Endang Komesty Sinaga (a), Pricilla Jessica Jossary (b), Ramadhina R. Irawan (c)
Sekolah Tinggi Pariwisata Bandung
Jl. Dr. Setiabudhi 186
Bandung - West Java 40141
Abstract
This study aims to see how individual factors, information search strategies, and search outcomes of tourists in Bandung. The researcher also sought the relationship between individual factors and information search strategies using chi square analysis and also differences in search outcomes produced by Bandung City tourists who used different information search media with one-way ANOVA analysis. From a total of 309 questionnaires distributed to Bandung tourists using the accidental sampling method, it was seen that the majority of respondents were women who came from areas around West Java, ranging in age from 17-25 years and were undergraduate or diploma students that earn less than USD 317 ( 4,500,000 IDR). Most respondents have a longer duration of stay for more than 5 days. Respondents use paid accommodation and also visits more than 5 tourist attractions. Most of them use social media, word-of-mouth, and tourist attraction reviews. There is a relationship between information search media used by tourists with variable gender, destination, and composition of tour groups. The researchers also found differences in behavior in choosing accommodation, the number of attractions visited, and also the length of stay by tourists who use non-internet internet information search media. The results of this study can be applied by stakeholders of Tourism Industry in Bandung to design marketing programs or create new products.
Keywords: Information Search Behaviour; Tourist Behaviour; Tourist; Technology; Internet
Topic: Technical and Vocational Education