The Effect of Individual Spirituality on Employee Engagement in the Digital Marketing Industry Employees
Rahayu Sri Purnami (a), Syamsul Hadi Senen (b)
a) Universitas Pendidikan Indonesia
Jl Dr Setiabudi no 229 Bandung 40154 Indonesia
rahayusripurnami[at]upi.edu
b) Universitas Pendidikan Indonesia
Jl Dr Setiabudi no 229 Bandung 40154 Indonesia
eshasenen[at]upi.edu
Abstract
The digital marketing industry is filled with millennial generations. Characteristics of the millennial generation are less loyal, needy, entitled, more casual, and many are not fully engaged in work. Companies that have employees who are fully engaged are a key to achieving a difficult competitive advantage for counterfeit competitors. The purpose of this study was to determine the effect of individual spirituality on employee engagement in the digital marketing industry employees. This research is an explanatory study which aims to explain the relationship between two or more symptoms or variables. The sample in this study were digital marketing industry employees in Bandung. The results of processing data using the SPSS statistical tool show individual spirituality influences employee engagement in the digital marketing industry employees. Individual spirituality makes a person have meaning in his work, meaningfulness in work, safety and availability so that employees are increasingly involved, satisfied, and enthusiastic about the work done.
Keywords: employee engagement, individual spirituality, digital marketing, millennial generation
Topic: Organizational Behavior, Leadership and Human Resources Management