Designing Enterprise Architecture for Marketing Advertising Media System Based On TOGAF Architecture Development Method at PT. X
N A Pratama (a), I D Sumitra (b)
(a) Postgradute of Information System, Universitas Komputer Indonesia Bandung
(b) Postgradute of Information System, Universitas Komputer Indonesia Bandung
Abstract
The purpose of writing this paper is to design an enterprise architecture that is able to meet the needs of business functions. PT. X is a company engaged in outdoor advertising media services in many locations in Bandung. The example of media that PT. X provides, billboards, neon boxes and LED displays in various types. In marketing activities to prospective customers, the marketing department does not have a system that can support the companys business functions yet. The method used in this study is through collaboration between researchers and sources in the company which is the object of research and based on the application of various theory from the literature. The initial stage is through direct observation, collecting materials, and through interviews. In marketing to prospective customers, the marketing department does not have a system that can support the companys business functions yet. The absences of the integrated system between the marketing department and the availability of media, sometimes almost can obstruct the marketing departments work. Enterprise architecture is an understanding of the different elements that make up a company and how these elements are related. The result of integrating two or more systems to be able to exchange data or information for being used later by the system that needs it, it will be the reason why the standardization of communication facilities used to communicate and data redundancies is needed. This paper will discuss the design of an integrated enterprise architecture marketing system based on the relevance of each function in an enterprise. The Conclusion of this study uses enterprise architecture planning methods based on the TOGAF framework approach. This designed model is expected to be a guideline when developing advertising services marketing systems in the future. The enterprise architecture design is more specialized in TOGAF ADM, which produces a blueprint.
Keywords: TOGAF ADM, Designing Enterprise Architecture, Advertising, Marketing System
Topic: Informatic and Information System