Village Independence Based on Local Potential Innovations Environmental Communication Study in Gelebak Dalam Village, Banyuasin Regency, South Sumatra
Yenrizal (a), Atwar Bajari (b)
(a) FISIP UIN Raden Fatah Palembang
Email : yenrizal_uin[at]radenfatah.ac.id
(b) FIKOM Universitas Padjadjaran Bandung
Email : atwarbajari[at]gmail.com
Abstract
ASBTRACT This research is based on the reality that the focus of sustainable development has not been too large involving village community participation. Programs carried out in villages are generally determined from above. Independence is not formed and the village is increasingly dependent on the program from above. This research wants to see and understand the ability of the village to develop itself into an independent village by utilizing all the potential that exists, knowing and understanding the process of meaningful community environment that is able to move the economic, environmental, and social dimensions for self-independence. Using qualitative methods with a case study approach, this research shows that the development of village independence is very dependent on the visionary figure of the village head, the ability to see and capture opportunities and build networks. Village independence always considers economic, environmental and social aspects. These three elements are interwoven through environmentally friendly communication patterns.
Keywords: Communication, Environment, Independence, Sustainability
Topic: Local Government