Marketing Strategy Through Social Media In Consumer Buying Interest
Rika Rienita Wahyuli(a)*, Irman Tarmawan(b)
a. Department of Communication Studies, University of Computer Indonesia, Indonesia
b. Department of Visual Communication Design, Indonesian Computer University, Indonesia
*rikarienitawahyuli[at]mahasiswa.unikom.ac.id
Abstract
The purpose of this study is to discuss marketing communication strategies through social media in consumer buying offers. The method used in this research is descriptive method, to review strategies that discuss marketing communication to attract buyers. The results of this study are to promote marketing communication strategies that are used to increase consumer buying interest. This research is carried out by involving consumers in presenting products, services, offers, and how to order and promote through social media. Regarding consumers with product information through social media will be more intensive in displaying products, services, offers, and how to order them to take purchase actions. The conclusion is that customers have a high interest when viewing products offered on social media with all available information up to the presentation of information to make purchases.
Keywords: Marketing Strategy, Social Media, consumer interest
Topic: Entrepreneurship & Technopreneurs