THE EFFECT OF PERCEIVED USEFULNESS ON ATTITUDE TOWARD USING AND BEHAVIORAL INTENTION
Rizal Rifai (1*), Indah Fatmawati (2*), Nuryakin (3*)
Master of Management, Muhammadiyah University of Yogyakarta, Indonesia
Abstract
This study aims to determine the effect of perceived ease to use on perceived usefulness, attitudes towards using and behavioral intention. This study used sampling with a purposive sampling technique. The number of samples in this study were 189 respondents. Data obtained through questionnaires which are distributed directly to stations in the city of Yogyakarta and through Google form. Data analysis techniques using SEM (Structural Equation Modeling) with AMOS software version 22. Based on the results of the analysis that has been done, shows that perceived usefulness influences the attitude towards using, perceived usefulness affects the behavioral intention, attitude towards using affects the behavioral intention and attitude towards using as a mediator influences in the relationship of perception usefulness in behavioral intention.
Keywords: Perceived usefulness, attitude toward using, behavioral intention
Topic: Marketing