Content Marketing Through Online Media For The Development Of A Business
I Yanuarti (a*), N Karniawati (b)
a) Departemen Ilmu Komunikasi, Universitas Komputer indonesia
yanuarti.irma[at]mahasiswa.unikom.ac.id
b) Departemen Ilmu Pemerintah, Universitas Komputer Indonesia
Abstract
The purpose of this research is to find out how important content marketing is done through online media for the development of a business. The method used in this research is descriptive method, to present a complete overview of the situation related to several variable situations that are examined. The result of this research is an attractive content marketing has the important role for the development of a business. Because attractive content marketing can help increase can help increase customers trust in the products or services offered. Through content marketing a business can convey the values applied to its brand as well as various information related to the product or service offered, from there the community will be aware of the existence of a brand, recognize its character and value so that eventually it will put trust in the product or service offered and will build linkages between brands of a business and customers. In the discussion will be discussed about a content marketing that is made will add the value of a product and the purpose of the product so that it can be understood and consumers are more interested From the result of this research it can be conclude that attractive content marketing is very important to increase consumers trust.
Keywords: content marketing, Sosial Media
Topic: Informatic and Information System